Memo 2: company rebrand
English for Professional Purposes
Instructions
For the following scenario, write a concise and professional business memo that effectively communicates the necessary information. Pay attention to the format, tone, and content of your memo, ensuring it is appropriate for the intended audience and purpose.
Scenario
You are the Marketing Manager. You need to announce a company rebrand to all staff. The rebrand includes a new logo, updated brand colours, and revised messaging guidelines. Explain the reasons for the rebrand, the timeline for implementation, and what employees need to do to ensure consistency across all communications.
Notes on structure
Header
- To: Recipient(s) name and title
- From: Your name and title
- Date: Full date
- Subject: Clear, specific, and concise description
Opening
- Context: Briefly introduce the topic and its relevance
- Purpose: Clearly state the reason for writing the memo
Body
- Main points: Organise information logically with headings and bullet points
- Supporting details: Provide data, examples, or explanations as needed
- Call to action: Specify the desired outcome or next steps
Closing
- Summary: Briefly restate the main points and purpose
- Contact information: Offer to answer questions or provide clarification