Writing skills
Department of Social Sciences, SWPS University
June 22, 2026
Concise and direct:
Professional and courteous:
Objective and factual:
Active voice:
Wordy and indirect:
Unprofessional and discourteous:
Subjective and opinionated:
Passive voice:
MEMORANDUM
[OPENING]
As part of our ongoing efforts to improve employee satisfaction and work-life balance, we are pleased to announce the implementation of a new flextime policy. This policy is designed to provide you with greater flexibility in scheduling your work hours while ensuring that business needs are met.
[BODY]
Key points of the policy
Additional information
[CLOSING]
We believe that this new policy will be a valuable benefit for our employees. We encourage you to take advantage of this opportunity to create a work schedule that better suits your needs. If you have any questions, please do not hesitate to contact your supervisor or the Human Resources Department.
[CONTACT INFORMATION]
Research:
Tailor:
Pain points:
Purpose: The first impression; sets the professional tone.
Elements:
Purpose: The “elevator pitch” of your proposal; hook the reader quickly.
Key points to include:
Purpose: Demonstrate a deep understanding of the client’s pain points or missed opportunities.
How to approach:
Purpose: Clearly articulate how your product, service, or idea will solve the problem.
What to include:
Purpose: Show the client what’s in it for them – tangible outcomes and value.
Strategies:
Purpose: Provide a realistic project schedule to set expectations.
Key elements:
Purpose: Clearly outline the financial aspects of the proposal.
What to include:
Purpose: Guide the reader on the next steps.
Typical elements:
English for Professional Purposes