English for Professional Purposes
Ben Stanley
Department of Social Sciences, SWPS University
September 1, 2026
Listen to the recording, then answer the questions below.
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What was Innovatek’s primary strategic focus at the start of their venture?
Identify two specific reasons why Innovatek might have overestimated the demand for their particular type of smartwatch.
Aside from established tech giants, what other type of competition threatened Innovatek’s success? Explain how.
How did Innovatek’s pricing strategy contribute to their difficulties?
Explain how the combination of Innovatek’s strategic mistakes created a “domino effect” that severely impacted their business.